Founded in 2016, our association aims to spread awareness of the field of behavioural science and the impact it has on the different aspects of our lives. We organize events, host meetings, publish blog articles and use our platform to share insightful content with our followers.
Check out our latest work!
Show me who I am, and I’ll become what you show: Does the TikTok FYP truly reflect the user’s identity?
The moment you open TikTok, your For You feed comes alive. Powered by its recommendation system, it delivers content that almost perfectly matches your interests. That’s the magic of this type of platform: there is no one ‘For You’ page, while different people might come across some of the same standout videos, each person’s feed…
Redefining Productivity —When and How Less Is More
If a stranger were to ask you today how productive your day was, what would come to mind first? For the majority of us, it’s how many things we have managed to do in the limited hours of the day. We, as a society, have agreed to this particular definition of productivity, and not often…
Predictably Irrational : Implications of Prospect Theory
People are strange. We all make decisions that are difficult to explain, sometimes even baffling. In particular, we make baffling decisions about how we spend. Why do we gamble, knowing that the casino is always in the green? Why do we hardly ever cancel subscriptions, even the ones we don’t use, and when we do,…
Being a Cheapskate: Is it Just an Obsession or a Profitable Mindset?
Intertemporal choice is one of the foundational models in economic theory. It sets the human lifetime in just two periods – today and tomorrow – to evaluate how people make choices over time. Generally, an individual can prefer to save money today and spend more tomorrow, or borrow today and spend less tomorrow. Quite often,…
B.BIAS 